Google Ads Campaign Management
Manage Your Google Ads Campaigns Profitably
Your potential customers are searching online for the services you provide. You’re trying to figure out: “How do I get my business in front of those customers?”
We can help you set up your Google Ads account properly and manage your advertising campaigns to ensure you are making the most of your investment.
Google Ads Can Help You Grow Your Business
Google is one of the keys to unlock your business growth. Google is the most dominant search engine in the United States with a 90% share of searches. People use Google to search on desktop and on mobile devices to find the services you provide.
But Managing Google Ads Campaigns Is Complex and Challenging…
You’re not alone. Our clients typically hire us because they find themselves in one or more of these scenarios:
- You tried managing your Google Ads campaigns, and it hasn’t worked.
You’re struggling to get your advertising campaigns to work. You’ve tried Google’s recommendations, but they didn’t help and ended up costing you more money with worse results. Now you’re more confused and frustrated. Yet you still know that Google Ads can work. So you’re looking to hire someone like us to make your campaigns profitable. - You don’t have time to keep up with all of Google’s changes.
You’re overwhelmed with all the new features, tools and changes that Google Ads introduces. You’ve seen how Google Ads changed over time. You saw the right side ads go away. You know about: exact match, phrase match, broad match, modified broad match, negative keywords, expanded text ads, responsive ads, dynamic search ads, etc. But each change took time to learn and understand just to figure out if it’s right for your business. You feel like managing your campaigns have become more and more complex and challenging. And you don’t want your campaigns to get weaker over time. Now you just want to hire an expert like us to utilize the right features to help your business grow.
- You want an expert to do it right the first time.
You know you can reach many more customers through Google Ads. But you don’t want to figure out keyword research or how to set up your Google Ads account properly. (Both critically important aspects for successful campaigns.) Instead, you want an expert who has hands-on experience in Google Ads and if needed, can work directly with your Web team. Now you're ready for an expert to set up and manage your ad campaigns to drive high quality leads every month.
And You Don’t Want To Waste Any More Time or Money…
Perhaps you’ve been struggling, feeling frustrated or even overwhelmed when you think about Google Ads. Maybe you’ve tried to figure it out yourself. Or maybe you’ve just been thinking about using Google Ads. And you know Google is happy to collect your money every month. But you want to finally get it right, and now you found us…
Now You Found Us…
Typically, we save our clients 10%-20% or more in just the first month. Our clients make the most of their ad spend and get results (high quality leads). So our service pays for itself AND continually improves our clients’ advertising results each and every month. That makes our clients very happy.
We’ve been helping businesses manage Google Ads campaigns (formerly Google AdWords) since 2006. Some of the businesses we’ve helped include:
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- Environmental testing laboratory
- Nationwide charity
- Specialty testing lab
- Pharmaceutical testing lab
- Payroll service for small businesses (the service was later sold to a Big 5 bank)
- Weight loss clinic
- Smoking cessation clinic
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Before, they gave that money away to Google because their accounts weren’t set up properly or weren’t optimized for their business goals. Now their ad campaigns bring in new business every month.
What People Say About Our Google Ads Campaign Management Service
Ivan brought us high quality leads that turned into significant revenue. Our revenue increased this year, despite losing two of our biggest clients. I highly recommend Ivan’s digital marketing services. Thank you for helping us grow our business!
Ivan delivered great results, even during a recession. He took time to answer our questions and gave us a solid understanding about digital marketing. Ivan did a great job educating us about Google Ads metrics and results. He makes us look good!
Ready To Make Google Ads Work For You?
We can probably help you. We have strong experience driving B2B and B2C sales leads for in-demand niche and technical services. Contact us to see if we’re a good fit to work together.
Frequent Asked Questions
What is PPC advertising?
Pay-Per-Click (PPC) advertising is a form of online marketing where you pay for each click on your ad. This allows you to quickly reach potential customers who are actively searching for products or services like yours on search engines and other websites.
How does PPC advertising work?
You create targeted ads that appear when people search for specific keywords related to your business. When someone clicks on your ad, they are directed to your website or landing page. You only pay when someone clicks on your ad, making it a cost-effective way to generate leads and sales.
What are the benefits of PPC advertising?
PPC advertising offers numerous advantages. First, it can produce immediate results, allowing you to see the effects of your campaigns within a short timeframe. Secondly, it allows for highly targeted reach, enabling you to focus your ads on specific demographics, interests, and locations, ensuring your message reaches the most relevant audience. Thirdly, it offers measurable results, allowing you to track campaign performance in real-time and make necessary adjustments for optimization. Finally, it can be cost-effective, as you only pay for clicks, making it a potentially efficient way to generate leads and sales.
How much does PPC advertising cost?
The cost of PPC advertising is variable and depends on several factors. These include your industry, as highly competitive industries often lead to higher advertising costs. Your target audience also plays a role, as targeting specific demographics or interests can influence costs. Additionally, your bidding strategy, or the amount you are willing to pay per click, directly impacts your overall expenditure.
How can I get started with PPC advertising?
To begin with PPC advertising, it's essential to conduct thorough research and familiarize yourself with the process. Next, establish a budget to determine your spending limits. Choose a suitable PPC platform, such as Google Ads or Bing Ads, and then create a targeted campaign that aligns with your business objectives. Finally, continuously monitor your campaign's performance and make necessary adjustments to optimize your results.